Lucy A. Jewel, University of Tennessee College of Law, is publishing Neurorhetoric, Race, and the Law: Toxic Neural Pathways and Healing Alternatives in volume 76 of the Maryland Law Review (2017). Here is the abstract.
Neurorhetoric is the study of how rhetoric shapes the human brain. At the forefront of science and communication studies, neurorhetoric challenges many preconceptions about how humans respond to persuasive stimuli. Neurorhetoric can be applied to a multiplicity of relevant legal issues, including the topic of this Maryland Law Review Symposium Issue: race and advocacy. After detailing the neuroscientific and cognitive theories that underlie neurorhetoric, this Essay theorizes ways in which neurorhetoric intersects with the law, advocacy, and race. This Essay explores how toxic racial stereotypes and categories become embedded in the human brain and what can be done about it.Download the article from SSRN at the link.