Karen Fairweather, University of Auckland, has published Redressing Inequality in Personal Credit Transactions: 1700-1974 in 2017 Private Law and Power 53 (Kit Barker, Simone Degeling, Karen Fairweather, and Ross Grantham, eds., Hart Publishing, 2018). Here is the abstract.
While the phenomenon of consumerism can be traced back at least as far as the eighteenth century, the idea of protecting individuals qua consumers is far more recent.The full text is not available from SSRN.
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