August 8, 2012

Obama's Campaign Rhetoric

K. C. Morrison, Timothy Fair, and Aaron Rollins, all of Mississippi State University, have published Expanding the Myth of the American Republic: The Campaign Rhetoric of Barack Obama as an NCOBPS 43rd Meeting Paper. Here is the abstract.
This research is based on the analysis of presidential campaign speeches of Barack Obama to understand how he used rhetoric to create favorable opinion in a majority white voting constituency. Our argument is that Obama used rhetoric in a way that appropriated patriotic and multicultural elements associated with the American republic to redefine the myth of national identity. Speeches are analyzed in a variety of settings from which we are able to generate a set of clear and recurring patterns that compose a refashioned mythology.
The full text is not available from SSRN. 

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